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Dan Hockenmaier's avatar

This does a very good job summarizing a complex decision process: "invest in improving your brand when your brand perception is getting in the way of growth"

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Niels Holvoet's avatar

Great content and story Adam, it's very helpful. Also thanks for sharing the positioning workshop and the voice (aka personality) document. I will steal it ;)

I like how Patreon took the time and did proper research for understanding why growth was slowing. It would be easy to jump to conclusions and think that Patreon just misses some specific features. Finding out the real problem was not so obvious to figure out.

I was also wondering if you guys where hiring employees based on the personality voice (witty, fearless, and inviting)?

You also give a great example of how to both use qualitiative and quantitative data to validate the hypothesis about what the root cause is and how it might be solved.

Looking forward to the next article :)

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