Nov 28, 2023Liked by Adam Fishman

Thanks Adam. Have loved this on multiple levels (in particular sharing within the team here at Canva).

One sentence jumped out at me was "Loops come in many forms and serve several purposes. They can help you acquire new users; build habits, retain and engage existing users; and even help you monetize your users."

I've not sure I've ever seen Loops categorized this way (but of course it makes 100% sense). Given it wasn't in the Advanced GL's at Reforge (at least to my memory it wasn't), do you know where I can further engage on this classification? (or maybe a future blog post)

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Hey Rich! Happy to elaborate in a future post. Is the classification you're looking for across acquisition / retention / monetization? Or another vector?

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Thanks Adam! I was just thinking about how we use loops to deepen users experiences and unlock more value. I think the classification you suggest is right (ironic that it might be AARRR funnel that categorizes them).

The context for the OG question was I was building an internal deck here at Canva on how we have different loops performing different roles at different parts of the user journey. And there are some loops (like the template example) that unlock value at multiple steps in that journey.

I was just looking for someone smarter than myself (ie you) had stepped through how we categorise loops focused on deepening that engagement within our products.

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