Aug 24 • 56M

Balance, the default parent to teenagers and being married to a parenting PhD | Josh Herzig-Marx and Carla Naumburg (parents of 2, Tech Exec and Best-selling Parenting Author)

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Adam Fishman
Adam Fishman interviews executives, entrepreneurs, and company leaders in technology companies who are also fathers. We discuss the tough aspects of work, parenting, family, the mistakes made and lessons learned along the way. It's heartwarming and hilarious.
Episode details

In this special, 10th episode I interviewed husband and wife team Josh Herzig-Marx and Carla Naumburg, PhD. Josh is a product executive and coach, a former VP of Product, founder and ex-Googler. He is also the "default" parent to two teenagers having chosen to step back as Carla leaned more into the workforce as a best-selling parenting book author.

Carla is a clinical social worker and mother. She’s the author of four non-fiction books, including her international bestseller, How to Stop Losing Your Sh*t With Your Kids (Workman, 2019), as well as You Are Not a Sh*tty Parent, and the forthcoming How to Stop Freaking Out, the (completely swear-free) middle-grade adaptation of How to Stop Losing Your Sh*t With Your Kids. 

In this episode we discuss:

  • Transition stages for kids and puberty during the pandemic

  • The argument that led to their decision to start a family

  • IVF and fertility

  • How you can't learn to be a parent from a pamphlet

  • Understanding privilege and balance as a parent

  • Their decision for Josh to be the default parent

  • Whether you're in Teen or Tween mode and what to do

  • Parenting Frameworks

  • What it means to be a good parent

  • Rapid fire!

Listen, watch and subscribe: Apple, Spotify, YouTube, Overcast and Google.

Where to find Josh Herzig-Marx

- Twitter (aka X):

- LinkedIn:

Where to find Carla Naumburg

- Carla's Website:

- Carla's Books:

Where to find Adam Fishman

- Newsletter:

- LinkedIn:

- Twitter (aka X):

- Threads:

In this episode, we cover:

[2:10] Their background

[4:36] How the two of them met

[6:54] An overview of their family and kids

[8:12] Kid’s transition stages/puberty

[11:46] The decision decision to start a family

[15:30] IVF and fertility

[19:04] Earliest memories of becoming a parent

[24:04] Work/life balance

[26:05] Privilege

[31:50] Being the default parent

[38:28] Teen vs. Tween mode

[39:18] Parenting frameworks

[48:20] What is a good parent/unconditional love

[52:52] Rapid fire round

Show references:

You're Not a Sh*tty Parent:

How to Stop Losing Your Sh*t With Your Kids:

Ready, Set, Breathe:

All of Carla's Books:

Production support for Startup Dad is provided by Tommy Harron at

Episode art designed by Matt Sutherland at